Flower Power: Beauty’s Latest Trend Is an Ode to a Rose

Rose oilThe flower that’s synonymous with Valentine’s Day—and, for better or worse, The Bachelor—is having a moment as a key ingredient and a colour muse. Throughout its long existence, the rose has been separated into its parts and liquefied, made into essential oil and otherwise processed and distilled for a wide array of benefits, from anti-inflammation to anti-aging, hydration and skin repair. But while the rose’s role as a power player on your beauty shelf is nothing new, the ways that some brands are tipping their hats to the hard-working flower is. So it’s worth giving the popular (#basic) bloom a fresh look.
Find out what roses are doing for you lately. Continue reading