Why Pantone’s Colour of the Year Is More Than Just a Shade of Green

Pantone color of the year

(Image via Pantone.com)

The past 12 months have been a slog, depressing on so many levels, from the political to the personal and extending to the world at large. Minus the personal bright spot that was my wedding in April, I’m as ready as anyone else to put 2016 to bed, into which I would also like to crawl with a good book as the next 19 days pass by.

But the dawn of a new year promises a clean slate, a chance at renewal, rebirth, resetting; an opportunity to take stock and review as opposed to rehashing the same bad vibes. It’s fitting then that Pantone’s colour of the year for 2017 is Greenery, a hint at the environment, at “going green” and a hopeful symbol of moving forward with a fresh perspective.

Whereas last year’s dual selection of Rose Quartz and Serenity (i.e. millennial pink and the babiest of blues) seem almost innocent in comparison and 2015’s earthy Marsala was a nod to being bold, like the full-bodied wine that shares its name, Greenery’s yellow-green hue gives a hope-springs-eternal feel that only seems showy when it translates to high fashion, like Gucci’s exceptional Grandma-chic Spring 2017 Resort show, awash as it was in nature’s shade.

The looking-forward feel of the bright colour is, of course, by design. According to a statement by Leatrice Eiseman, executive director of the  Pantone Color Institute:

Greenery bursts forth in 2017 to  provide us with the reassurance we yearn for amid a tumultuous  social and political environment.  Satisfying our desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”

While the push towards positivity is a welcome one, the reality of incorporating the verdant shade into your wardrobe may be easier said than done. An alternative to the LBD, like Keira Knightley’s iconic emerald dress from Atonement, comes to mind and redheads + shades of green = perfection so expect to see Emma Stone, Julianne Moore and more of Hollywood’s famous fiery-haired ladies to lean on the Pantone color come awards season.

Decor trends will likely also feel the shade’s influence and considering the popularity of all manner of plants and perennials, not to mention sweet little succulents, adding some greenery inside your home might be a more practical way to take part in the Pantone selection and hopefully reap the rewards of a positive year ahead.


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